In recent decades, major advances have been made in the psychological and pharmacological treatment of anxiety disorders, and research has shown that these conditions are highly treatable. Although these treatments work in the "laboratory" of research institutions, we do not know how well they perform in the primary care settings in which most of treatment of anxiety takes place. Too often, primary care practitioners do not recognize these disorders and as a result administer inappropriate treatment. Likewise, consumer education about anxiety disorders is lagging. In the current culture, anxiety is frequently perceived as a weakness and as a condition that one should be able to control oneself. This perception prevents many people with anxiety from seeking appropriate care. No doubt because of the same perception, government and insurance support for patients suffering from anxiety are limited. For these reasons, the psychiatric profession needs to take the lead in educating our general-practice colleagues and society about the distinction between anxiety disorders and simple, everyday anxiety.